The reason why I have chosen this genre is because this genre is not a genre I usually listen to and therefore realize that I will have to put a large amount of effort into my research in order to understand the depth and culture behind the genre.
The name I have decided for my music magazine is Club DUB.
I have chosen this title for my music magazine as it is a catchy rhyme that will easily stick in the minds of readers. Also the term 'Club' suggests that the readers will become members of an exclusive club.
The genre of my magazine will be Dubstep.
My target audience will be Both Genders and for individuals who have an interest in electro/dance/club/DUB music. My magazine will not be aimed at a particular ethnicity or race as I believe that bot hthe genre and my magazine should be consumed by all races of young individuals.
The age of the audience will be between 16 and 21. This is because I believe that this age group will enjoy the music being shown in the magazine as they are young and the age group can afford the magazine.
The frequency of my magazine will be monthly. I believe this is an appropriate frequency as it will allow my magazine to provide a week-by-week rundown of all the events in various locations around the UK.
The USP (unique selling point) of my magazine is that it will be the only magazine solely focused on Dubstep music. Although RWD magazine has features on Dubstep, my magazine will be the only one that is focused on the genre and will therefore provide the audience with more depth on the genre.
The cover price of my magazine will £3.00. The reason behind this price is that it is an affordable monthly price for the audience. Also, it is an exclusive print magazine in terms of the genre and will face no competition.
The publisher of my magazine will be the majaor publisher: IPC Media. During my research on IPC Media. I found that they are the leading publisher of magazines in the UK. They also currently publish two leading music magazines that are very successful: NME and UNCUT magazines. As they do not currently publish a DUB music magazine, my magazine will be beneficial to the publishers.
Genre Research
Dubstep is a style of electronic dance music that has its roots in South East London. The style of music has 'hard-hitting or overwhelmingbasslines, drums and occassional and repetitive vocals.
It is a style of music typically found in the UK rave scene.
Also, many artists involved in different genres of music such as r&b and hip hop have collaborated with artists from the Dubstep genre in order to perform remixes of their tracks.A magazine that features dubstep music is RWD Magazine: http://www.rwdmag.com/
RWD covers a wide range of music genres: Grime, Hip Hop, Pop, R&B and most importantly DUBSTEP. Also, RWD Magazine has provided me with a good plan on how to organise/layout my magazine.
The reason why RWD Magazine has provided me with such inspiration is because the design of the magazines are very simplistic, yet they look very sophisticated and cool. Also, the magazine effectiveluy emmerses the subject in the image with the rest of the magazine; in examples shown below, the text colours match the outfit of the subject in the image used. This effectively links the subject with the text used in the magazine which produces a well composed cover.Magazine Cover Research
In the example above, the main image is a large close up of the artist; Jessie J. In music magazines, artists that are active in the current period of time feature on/in magazines. This artist Jessie J has een active recently and is therefore on the magazine. This will allow the magazine to sell further.
The colour scheme of the magazine effectively emmerses the artist on the front cover. The font both on her face and hair are both readable and allows the cover to look sophisticated, stylish and simple. Also, noticeable is the fact that the cover artistst's title/name is presented in bold lettering in comparison to the other text on her face. This, alongside the main image attracts the main interest to the artist - a technique I hope to use.
In the example above, the image used is a medium close-up showing the upper half of the artist: Giggs. As with the previous example, the colour of the text matches the colours of the artists attire: the colour of the masthead and the headings are all in red, matching the zipper. The only text coloured in white is that of the artist's name. Also, this text stands out more to the readers eye than the rest of the text; due to it being larger ,a different style of font, a larger size and a different colour.
In the example above, two main colours are used; black and white. This makes it a very simplistic and stylish layout/design compared to others that would have been packed with colours. The image used of the artists, Giggs and Tinchy Stryder, is quite striking. It effectively draws the reader in as the pair are looking at the reader, drawing them to the magazine. Once more, the colour of the masthead matches that of the smaller headings.
All of the above
magazines have been used due to their symplistic, effective and stylish look. I would prefer for my magazine to take such a look as I believe that with an appropriate image and an effective colour scheme it would look very professional. I believe that RWD Magazine will influence my magazine greatly because the magazine uses a very simple style and yet it attracts readers.
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